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Mcbezalel

Mcdonalds + Bezalel Academy of Art and Design + Jerusalem Municipality

Enlisting the corporate giant McDonald to be a catalyst for positive social and spacial change in the urban enviornment.

The radical thesis suggests mutual benefit from a partnership between Mcdonalds and the Bezalel Academy of Art and Design. Mcdonalds gain student customers, Bezalel gains studio spaces and dorms sponsored by Mcdonalds. Mcdonalds also improves their image by integrating more fully into the community. The Jerusalem municipality benefits because it revamps a run down area and inhabits a large abandoned building with a young vibrant population of students. Integration between the public, private and commercial are encouraged through the planning. To avoid an all to typical situation where the mixed use building is merely a conjunction of unrelated functions on separate floors I propose multi-level areas that foster inter-programmatic integration.

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